Raid: Shadow Legends seems to be everywhere, doesn't it? If you've watched a gaming YouTube video or Twitch stream, you've probably heard of it. This is because Plarium, the company behind the game, uses a massive influencer marketing strategy. Love it or hate it, it's a clever way to get the game in front of millions of people.

So, why does Raid: Shadow Legends sponsor everyone? The short answer is that it's a numbers game. By sponsoring a huge number of content creators, both big and small, they maximize their reach and brand visibility. It's a cost-effective way to get their name out there compared to traditional advertising.

The Power of Influencer Marketing

Think about it from a creator's perspective. Sponsorships are a vital source of income, especially with ad revenue being unpredictable. Raid offers good money for a relatively simple promotion. For many YouTubers, it's a deal that's hard to pass up.

The game itself is a free-to-play fantasy RPG with gacha elements. You collect heroes, fight in turn-based battles, and progress through a campaign. It's the kind of game that can be very engaging, but also has a reputation for being heavy on in-app purchases. This business model is a big part of why they can afford such a large-scale marketing campaign. They know that if they can get enough players through the door, a certain percentage will spend money on the game.

Another thing to consider is the "meme factor." Raid: Shadow Legends has become a bit of a running joke in the gaming community precisely because of its omnipresent sponsorships. But as the old saying goes, there's no such thing as bad publicity. Every time someone makes a joke about a Raid sponsorship, it's still free advertising for the game. I’ve definitely seen people download the game just to see what all the fuss is about.

If you're a fan of Raid: Shadow Legends and find yourself wanting to make some in-app purchases, consider giving Playstorm a try. On Playstorm, you can play fun mobile games and earn gems that can be redeemed for gift cards. You can use these to get Google Play or Apple App Store gift cards to help you with your in-game purchases in Raid: Shadow Legends.